There’s no getting round it. The sales have started – two weeks before Christmas. Karen Millen, DvF, All Saints, Whistles and Kurt Geiger are all underway, not to mention my favourite independent boutiques such as Question Air. So how do you ensure that you get the key pieces you’ve been waiting for, without being distracted by the dross or deals that are ‘too good to be true’ ?
Here are my five top tips for savvy sales shopping:
- Do your research online and make a list of the items you’re after. Stick to it! If you know your size in a particular brand, go ahead and order it. But remember, sizing varies widely across (and within) designers and brands, so it’s always best to try before you buy
- Go early. After the couple of weeks, all the good pieces are gone. By the time January arrives, there will be nothing left but ‘bargains’ that no one wanted in the first place
- Don’t get distracted by a ‘fantastic’ item at an amazing price that goes with absolutely nothing else you own – you’ll never wear it (see rule 5 below)
- Think ‘investment’: the sales are a great time to snap up that fab winter coat, bag or leather skirt that you’ve had your eye on for weeks
- Avoid costly mistakes by following the 3-7-14 rule. American Glamour Magazine recently shared this. Basically, if you buy something and you don’t wear it within 3 days (evening wear excepted) you clearly wearen’t that excited about it in the first place. If you haven’t worn it in 7 days, you probably won’t. Return it within 14 days or you will be throwing money away. How’s that for focusing the mind ?
So elbows at the ready… And remember, I’m always happy to advise you on building a wardrobe that works for you and your lifestyle, so do get in touch.