Men: guide to the new season

Last week I had the pleasure of talking to John, co-founder of Badger Clothing on Bond Street in Brighton. We talked about what’s hot for men for spring/summer 2015 and the key new pieces and brands he’s got in store.

One of the key trends for women Badger_Ben Sherman 1also holds true for the guys – the dominance of denim.   And yes – you can wear double denim, provided you vary the colours, washes and textures. But what about fit ? John says, ‘We’re still seeing fitted jeans for men, but not quite so skinny.   Levi’s, in particular, are having a real resurgence – they have woken up to the pressure from the premium denim market and have introduce interesting new cuts and fits’.

Colour and fun are also key, Another good look for the new season is the emergence of the printed shirt. John: ‘We’re seeing lots more fun and colour for spring/summer. Our John Smedley bright pink polo shirts and knitwear are flying off the shelves. Ben Sherman have introduced a Brighton rock-print shirt and a pier-print shirt – both with matching swim trunks – really fun and a great connection for us. Best of all, they have cross-generational appeal – a guy and his son came in the other day and bought the button-print shirt.’

Badger_Realm & Empire John also told me about some interesting new brands he’s got in stock. Nottingham-based Realm & Empire are a contemporary collection ‘inspired by original finds from the Imperial War Museum garment and print archives’. Each piece has authentic detailing and its own back story. The collection includes merino waffle knitwear, ‘Newton stripe’ t-shirts and ‘officer’ shirts.

What about footwear ? John tells me that classic American brand Bass is selling well, particularly the loafers (penny or tassel) in black or brown. He adds ‘Sanders desert boots, which are still made in Northampton, are also doing well, along with their brogues.’

I asked John what key pieces the well-dressed man should invest in, in terms of his casual wardrobe: ‘Our core products are always a good bet – polo shirts, jeans and chinos, and we have a variety of options depending on budget. For this spring I would also buy the Levi’s dark denim shirt, perhaps a Smedley knit in a bright pink or blue, some J Lindbergh chinos or some Scotch and Soda jeans. The beauty of our casual wear is it’s all interchangeable, so it’s really easy to create a complete wardrobe.’

Badger_John Smedley

Sussex guys – get down to Badger and check it out. And tell John I sent you….

Badger Clothing, 25-26 Bond Street, Brighton BN1 1RD

Twitter: @BadgerClothing




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